Some business leaders such as ZARA, Dangdang and L 'oreal, have visited BBG for O+O strategy.
Source:www.bbg.com.cn
times:2015-10-20

    On September the 1st, Inditex Group's Asia Pacific president Pablo with business development manager in East China area Wu Yihuan visited BBG Meixi XINTIANDI. Many people may not be familiar with Inditex, but you must have bought or heard of ZARA, BERSHKA, OYSHO and STR. Yes, they are the leaders of global high fashion brands, the most successful brand is ZARA.

    In 2015, Inditex group's Asia Pacific president Pablo is another heavyweight visitor after many heavyweights’ visiting, such as MUJI, Dangdang, L'oreal, Yon Ho Company. The purposes of this trip of Inditex company is not only to know a world-class city -- Meixi XINTIANDI with an area more than 70 square meters, but also to know Wang Tian and his O + O strategy.

    Inditex Group Asia-Pacific President Pablo visited BBG

    Inditex Group Asia-Pacific President Pablo visited Meixi XINTIANDI

    Nditex is a clothing retail group, not only ranks No.1 in Spain, but also surpasses the GAP and Sweden's H&M to become the world's No.1. There are 6249 stores in 86 countries and regions in the world up to October 31, 2013. Nditex has 8 clothing retail brands, and ZARA is the most famous brand. Nditex created its own style--High Fashion which is between the traditional higher end clothing brands and mass clothing.  And it was deeply loved by fashionable youths around the world.

    Usually, when ZARA is stationed in an area, the area will be an indicator of the local garment industry. And this will improve the quality of regional clothing greatly and gather high-end customers obviously. When Pablo visited the sandbox and the floor plan, he asked, "what characteristic brands will be stationed in BBG Meixi XINTIANDI”? The worker replied that there are MUJI, PACIFICCOFFEE, KIDSWANT and so on. In addition, Pablo paid much attention to the metro line 2 and metro line 6 that pass Meixi XINTIANDI. "A convenient transportation is very important for such a huge commercial complex project. And this is worth expecting", Pablo said happily after taking pictures with the general manager Xu Shali etc.

    When people are generally immersed in the rise and fall of starting a business of the Internet enterprises, a two-way integration O + O has quietly formed among those brand indicator enterprises in China.  

    The biggest standard store of MUJI in China will be located in BBG Meixi XINTIANDI

    Matsui Tadamitsu, the former president of MUJI, took a photo with chairman Wang.

    On August the 31th, Matsui Tadamitsu ,the former president of MUJI, came to Hunan for the first time. He visited Wang Tian. The biggest standard store of MUJI in China locates in Meixi XINTIANDI.

    The king of gymnastics Li Ning visited BBG in LianCheng after three times’ promise

    Li Ning took a group photo with the chairman Wang Tian and president Chen Zhiqiang

    On June the 15th, li ning, chairman of Li Ning Group, met Wang Tian in Liancheng, Xiangtan. Both sides confirmed that the first Li Ning experience shop in BBG will be built in the second phase of Hualong, Xiangtan. And in the street of Meixi, Li Ning experience shop will be built to be the first high level experience store in the provinces in central China.

   Yon Ho Group signed a contract with BBG Group
 
    Lin Bingsheng, chairman of Yon Ho Group, signed a contract with the chairman Wang Tian

    On July the 17th, Lin Bingsheng, chairman of Yon Ho Group, signed formally a strategic cooperation relation with Wang Tian in the O + O Forum of Global Commercial Retailing which was held by BBG.   

    Dangdang signed a contract with BBG Group
 
    Li Guoqing signed a contract and took a photo with Wang Tian

    On June the 30th, Dangdang Li Guoqing signed a contract with Wang Tian. “Dangdang- MeiXi academy”, the physical store which is collaborated by Dangdang and BBG, located in Meixi XINTIANDI. Following that are New Zealand Trade Center,  Korea Trade-Investment Promotion Agency, Babymarkt, secoo.com, CITY SHOP, Shanghai Holyca E-business Co.,Ltd, HappiGo, ShenZhen Global Link Logistics Service and Yunhou Global Purchase.
 
    L 'oreal visited BBG
 
    Tan Peisheng, the general manager of business development of mass cosmetics department of L 'oreal (China), took a photo with Wang Tian.

    On August the 18th, Tan Peisheng, the general manager of business development of mass cosmetics department of L 'oreal (China), met with Wang Tian in Jiuhua XINTIANDI, XiangTan. Then, L 'oreal Group will create unique brand month for BBG L 'oreal, and will increase product promotions; select the high quality goods for the members of BBG. 

    "In the past two decades, we are engaged on the physical stores. As for the future, we come up with a business model, which is called O+O—the combination of online and offline. And there is no doubt that this model will be the main stream consumption method in future. "—— BBG group global commercial retail 0 + 0 forum was held in Kempinski Hotel, Changsha on the July 17th, 2015. "Monkey King" Wang Tian proudly announced the development strategy in the future of BBG.

    From traditional online to offline (020) to integration of online and offline (0 + 0), "the Monkey King" Wang Tian is displaying the unique characteristics of new E-commerce development in"Internet+" age. Matsui Tadamitsu, which s called “The Growth Myth of MUJI”, makes it clear that MUJI will sell some high-end products that are lacking in China physical stores in Yunhou.com after he knew Wang Tian and his 0+0 strategy. What’s more, many company bosses, who have visited BBG, not only plan to open respective physical stores, but also have more willingness to cooperate with BBG online with customized products and services and in the form of multi-channel integration into BBG online (website + APP).